Applied Learning Events Keep Center Students Busy, Engaged

One of the best things about the Center for Brand and Product Management is all the great applied learning event we get to attend. Last semester we had events presented by General Mills, ConAgra, P&G, Target, Intuit, Kraft Foods and Kao Brands. This semester we've enjoyed events with Intuit, Rand McNally, Medtronic, and this Thursday we are headed up to Neenah, WI to visit Kimberly-Clark.

At each of these events students get the opportunity to interact with key leaders. The events usually include a Company overview and then some sort of case study. The case studies allow for great discussion and provide students with key insights and "real-world" learnings.