Wisconsin MBAs Attend Cakebread U!

During the week of March 12, eleven Wisconsin MBA students including CBPM students Kirsten Leppert, Katy McMurray, Terry Thomas and Kurt Kober participated in Cakebread University hosted by Jack and Dolores Cakebread in Rutherford, CA (Napa Valley). The three-day crash course encompassed all aspects of the business of wine including; viticulture, sustainability, marketing, supply chain, finance and category dynamics.

Activities included a mini case competition (marketing and creation of a blend), food and wine pairing sessions and networking with leading industry executives. Special thanks to Jack, Dolores and their team! It was an amazing event that Wisconsin MBAs will attend for years to come.

(Jack and Dolores with Wisconsin MBAs at Cakebread U)