The New Complete Marketer

"The New Complete Marketer," an article in Booz Allen Hamilton's Strategy+Business newsletter, profiles the ways in which industry leading CMO's are driving growth within their organizations.

The primary themes include:

• Put the consumer at the heart of marketing
• Make marketing accountable
• Embrace the challenges of new media
• Recognize the new organizational imperative
• Live a new agency paradigm
• Remain adaptable

Enjoy......

http://www.strategy-business.com/media/file/sb48_07308.pdf