Road Trip!
Kimberly-Clark graciously agreed to host us for an overnight visit to Neenah, WI last week. We loaded our bus in Madison and, after one Zoolander viewing, arrived at Kimberly-Clark's Innovation Design Studio. We had heard all about this new space, and it certainly lived up to its billing. Configured with virtual reality and a mock-up space that can be converted to mimic stores like Target or Kroger (right down to the in-store Starbucks or Pharmacy), it was quite an impressive tour. After a great dinner we headed back to the hotel and some found the energy after a long day to sample the nightlife.
The next morning, we headed over to K-C and took part in sessions that included "Insights to Product Innovation," "Trip Missions," "Consumer Targeting," "Integrated Marketing" and "Millenial Moms - Huggies Advertising" (not to mention a great lunch in the middle). At the end of the day, it was back on the bus and off to Madison to enjoy our weekends.
Overall, it was a very informative trip - another experience with information we can all take with us and adapt to whatever jobs we take after we're done here. Thanks to K-C for being such great hosts!