Intuit's Convince to Buy Session

Intuit Chairman and CBPM founder Scott Cook opened up our applied learning event schedule, by presenting a case study on QuickBooks Premier.

The case study examined how the Quickbooks Premier product management and engineering teams used customer driven feedback in redesigning a product targeted towards accountants. By allowing accounting professionals multiple opportunities to tweak the mechanics of the software offering, Intuit was able to drive substantial growth out of the product.

As a follow-up, CBPMers were given a sample exercise that allowed us to put customer driven design into practice, and we were able to share some our thoughts with Scott after the case.