Scott Cook in the news...

Don't know if you caught the most recent version of AdvertisingAge, but there is an article about Scott Cook's most recent entry into the Harvard Business Review--"The Contribution Revolution: Letting Volunteers Build Your Business".

Here is the link: http://adage.com/digital/article?article_id=131874

Why this is important? Both 1st and 2nd years are reading Scott's HBR article for the upcoming board meeting this week. We actually received the article prior to publishing so that is pretty cool. It will be interesting to go through the principles of this article with the actual author. Most of the time, the case studies we read are facilitated by professors, not authors so this should be interesting. My guess is that there won't be many takers challenging his point of view, but you never know.