CPBM Visits J. Walter Thompson

The CBPM as well as the A.C. Nielsen Center for Marketing Research spent a day at the Chicago offices of the J. Walter Thompson advertising agency. JWT's client list includes several companies in the CPG arena including Madison's own Kraft Foods (Oscar Mayer Division), as well as Diaego, Unilever, and Kellogg.

At JWT we got to see how the role of the agency is evolving from being spot producers, to offering an integrated medley of value added services. Some of the idea generation on display included - an interactive website for Oscar Mayer kids, a U.S. Marines campaign housed on Myspace.com, and designs behind the right handed ring idea for DeBeers.