Brand Blog of the Week: Brand Autopsy

The Brand Autopsy blog is the brainchild of John Moore, the former National Director of Marketing for Whole Foods Market, and author of "Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." The view on branding from Moore's lens is insightful and humorous, and I highly recommend anyone interested in brand strategy to take a peek.

Examples of recent posts (Both of these posts touch on some of the Brand positioning material we've been reviewing in our Brand Strategy class taught by Prof. Tom O'Guinn):

Buckley's: The good Taste of bad taste

The Marketing Courtship Process

Enjoy.................