The Role of Touch in Consumer Purchasing
Marketing professor Joann Peck has recently been recognized for her ground-breaking research on the impact on touch in consumer purchasing. Click on the title of this post to read an about her work.
posted by Kyle Gore @ 9:52 AM
1 comments
1 Comments:
Really nice to know the different aspect of touching the customer.I must say that the perspective of deciding about the product to buy the good or not is a simple and very old fashion but not observe before reading this article,
Really nice.
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