The Role of Touch in Consumer Purchasing
Marketing professor Joann Peck has recently been recognized for her ground-breaking research on the impact on touch in consumer purchasing. Click on the title of this post to read an about her work.
This Blog has two goals: Provide insights into what is going on at the Center for Brand and Product Management program and Drive timely dialogue about the brand management and marketing world.
The Role of Touch in Consumer Purchasing
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home