Wednesday, May 20, 2009

The Role of Touch in Consumer Purchasing

Marketing professor Joann Peck has recently been recognized for her ground-breaking research on the impact on touch in consumer purchasing. Click on the title of this post to read an about her work.


At Fri May 28, 02:27:00 AM CDT, Blogger bilalmujtabakhan said...

Really nice to know the different aspect of touching the customer.I must say that the perspective of deciding about the product to buy the good or not is a simple and very old fashion but not observe before reading this article,
Really nice.


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