Thursday, March 26, 2009


Tom O'Guinn the Rock Star!


I meant to get this up earlier in the week, but not sure how many of you all (I will refrain from writing ya'll even though that is how it sounds in my head) saw the new guest columnist in AdAge. Our own Executive Director Tom O'Guinn was recently featured for his article "With Populism's Rise, Prada's Fall." (click on the title and it will take you to the article)


The article is a testament to the changing society we live in today. People are rejecting the consumer elitism that has propogated society and essentially rebelling against that norm. Just last week citizens were going to AIG executives' houses and protesting. When was the last time any of us did that? It is great to see both Tom O and the Wisconsin School of Business (more specifically CBPM) getting recognized in AdAge. Currently we have Tom O for Brand Strategy and will have him for another class in the Fall.


For prospective students, if you aren't going to AdAge at least once a week to see what is going on in the marketing world, you should. Hopefully we will see a little more of Tom O in AdAge in the upcoming weeks.
Next Blog Post: Spring Break Excitement!

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