Class of 2036...?

Terry Goins and his wife Christine welcomed Adam Goins into the world on Thursday, October 18 at 5:45p. He weighed in at 8lbs. 8 oz. and measured all of 21 in.
While he may struggle with a Wisconsin/Marquette college identity crisis (Mom and Dad both completed their undergrad at Marquette), at least he was respectful of Dad's exam schedule, kindly waiting until a night when there wasn't much going on.

Q:I thought I saw this post further down...what's it doing up here?
A:If the blogger were to, hypothetically, delete an old post then posting it again would move it up here

Let's Recap...
As the golf outing (and the nice weather that came with it) fade into our memories, we keep pushing forward with educational and - dare I say - fun Friday events.
First, all first-years had the opportunity to spend a day with Advisory Board member Tara Khoury from North American Kao Brands and Dick Satterfield, Managing Partner of Satterfield Associates, Inc. With years of experience in marketing and branding, they shared some great insights and walked us through our resumes. I thought it was great that, after already putting my resume through the ringer, they were still able to offer some additional suggestions for improvement. After lunch, we finished our day with some quick mock interviews. I will say it's a little awkward being interviewed in front of your peers, but very beneficial.


We followed this with an engaging presentation last Friday by Johnson & Johnson Senior Vice President of Global Design and Design Strategy, Chris Hacker. Chris focused his presentation on sustainability and it was great to hear what he had to say about the challenges a company like J&J faces, and what they're doing to tackle them.
At the end of the day, just two more examples of the kinds of awesome opportunities afforded all of us in the program here at UW-Madison.

Wisconsin School of Business Special Announcement

Homecoming and Halloween weren't the only things of note on campus this past weekend. On Saturday Dean Knetter announced before a group of 1000 supporters that 13 donors - including the Center's founders Signe Ostby and Scott Cook - had come together to form the "Wisconsin Naming Partnership." This partnership is backed by $85 million in donations and will preserve the name of the school for the next 20 years. Wisconsin is the first business school in the country to receive a naming gift of this sort, serving to uphold the tradition and greatly enhance the value of the school to students, the campus and the state. To read more about this generous gift click here or visit www.bus.wisc.edu.

A Great Day for Golf
The fourth annual School of Business Golf Outing gave first and second year students an opportunity to partake in some friendly competition and spend the day on the links. With many excellent companies present and temperatures in the 80s it was clear everyone had a great time. The day ended with a great dinner and some door prizes for the winning team (10 under in case you're measuring up the competition for next year). A huge thanks also goes out to the organizers and sponsors of this event, who helped make possible the $10,000 donation to the Ronald McDonald House in Madison.

CHECK US OUT!!!!

The Center for Brand & Product Management was featured as one of best places to learn the client/agency business in a recent issue of AdAge's "Talent Works" career guide (http://adage.com/talentworks/careerguide/profiles/details.php?pid=30)

Intuit's Convince to Buy Session

Intuit Chairman and CBPM founder Scott Cook opened up our applied learning event schedule, by presenting a case study on QuickBooks Premier.

The case study examined how the Quickbooks Premier product management and engineering teams used customer driven feedback in redesigning a product targeted towards accountants. By allowing accounting professionals multiple opportunities to tweak the mechanics of the software offering, Intuit was able to drive substantial growth out of the product.

As a follow-up, CBPMers were given a sample exercise that allowed us to put customer driven design into practice, and we were able to share some our thoughts with Scott after the case.