Sunday, March 25, 2007

Spring 2007 Board Meeting Dinner
Spring 2007 Board Meeting Dinner

Well, the Spring 2007 Board Meeting was a success. Pictures within the link above show some of the fun times we had at th Nakoma Country Club for dinner on Thursday. Take a look...


Thursday, March 22, 2007

CPBM Visits J. Walter Thompson

The CBPM as well as the A.C. Nielsen Center for Marketing Research spent a day at the Chicago offices of the J. Walter Thompson advertising agency. JWT's client list includes several companies in the CPG arena including Madison's own Kraft Foods (Oscar Mayer Division), as well as Diaego, Unilever, and Kellogg.

At JWT we got to see how the role of the agency is evolving from being spot producers, to offering an integrated medley of value added services. Some of the idea generation on display included - an interactive website for Oscar Mayer kids, a U.S. Marines campaign housed on, and designs behind the right handed ring idea for DeBeers.

Monday, March 19, 2007

Wisconsin MBAs Attend Cakebread U!

During the week of March 12, eleven Wisconsin MBA students including CBPM students Kirsten Leppert, Katy McMurray, Terry Thomas and Kurt Kober participated in Cakebread University hosted by Jack and Dolores Cakebread in Rutherford, CA (Napa Valley). The three-day crash course encompassed all aspects of the business of wine including; viticulture, sustainability, marketing, supply chain, finance and category dynamics.

Activities included a mini case competition (marketing and creation of a blend), food and wine pairing sessions and networking with leading industry executives. Special thanks to Jack, Dolores and their team! It was an amazing event that Wisconsin MBAs will attend for years to come.

(Jack and Dolores with Wisconsin MBAs at Cakebread U)

Sunday, March 18, 2007

Women's Hockey Repeats!

Ok. So Men's basketball didn't even come close to my bracket expectations today. Fortunately, though, WI redeemed itself as the Badger Women's Hockey team repeated as NCAA champions, winning 4-1 over Minnesota Duluth!
Ali Brewer was invited to Lake Placid to be part of the color commentary for the semi finals and finals. Apparently winning the Patty Kazmaier Award in 2000 puts you in high demand!
Congratulations, Ali, and Go Badgers!