Center for Brand and Product Management Wisconsin School of Business
This Blog has two goals: Provide insights into what is going on at the Center for Brand and Product Management program and Drive timely dialogue about the brand management and marketing world.
Monday, February 23, 2009
Tuesday, February 10, 2009
It is a tough decision I know. One that I myself contemplated. For me it was between The Real World and Road Rules. I know what you are thinking--pick Road Rules so that you get on a better Guantlet or Duel team. Road Rulers are always better at those competitions. However, I have a weak stomach and have no desire to bungee jump so I would have chosen The Real World. While binge drinking, crowded hot tubs, and confessional rooms might be your scene, I ask you to look at the long-term prospects.
Landon is third from the left
While we might not have crowded hot tubs (unless you count the ones at Polar Plunge) and crazy club openings, we do offer fantastic full-time employment opportunities in brand management. You can get your picture in the Grainger Squire and you can meet stars of the marketing world like Tom O'Guinn, Jan Heide, and Deb Mitchell.
We just completed the Brand Guantlet (doesn't quite have the same panache as people in swimsuits in Tahiti)--8 companies, 15+ interviews, 5 days. It was a tough five days, but something I wouldn't trade for my last six years of work experience. I still have more second round interviews this week so it is not fully over, but it will be soon enough.
So when you are thinking about what to do with your life, think about where you want to be in three years. Do you want to be a year into a job as a brand manager or greasing a chain at Trek?Sunday, February 08, 2009
Warm Weather Wackiness
So Madison is suppose to be cold during February and for the first 6 days it held true to form. However, Saturday was an unexpected gift. The temperatures got into the 40s. Now I know that sounds cold and yes, in the majority of the country that constitutes a stay-at-home day, but not in Madison. The sun was out, the snow/ice was melting at an incredible rate, and people hit the streets. It sort of reminds me of a morning train ride into Grand Central in NYC. One moment the train platform in empty and quiet. Suddenly a train pulls up, opens its doors, and mass chaos ensues.
People were in shorts and t-shirts running around like it was 85 degrees. It almost felt like Turkey with the number of dogs I saw running around (side note, these dogs had leashes and owners, which is something Turkey should look into if only for Joe Worley's sake). I was actually excited to walk to the gym, which is something in itself. Downside was that I spent five hours rocking a little Cranberry case for operations, but my group blew it out and we are done.
Saturday night was even nice. A lot of people headed to the Kohl Center for the Rascal Flatts/Jessica Simpson concert. They are pleased to report that Jessica looks healthy, but not too healthy and she has retired the "Mom jeans." If you don't know what I am talking about, go buy an US Weekly or log into TMZ.com. My fiancee and I chose to grill out, yes grill out. The snow is all gone from my porch and I could actually stand out there for more than two minutes at a time.
Mariah Kottke's 21st birthday (aren't all birthdays 21st birthdays from here on out) gave everybody a reason to congregate late night at Madhatters. It was nice to walk outside sans ear muffs or gloves. Great mix of both 1st and 2nd years and specialization centers. One drink turned into two, two into, well you get the idea. Next thing I know, it is 2:30 A.M. and we are standing in line at Ian's Pizza. Been to Ian's a ton of times and never had to wait more than three minutes. This time the line was out the door and all the way to the corner. That is how many people were out and about.
I am proud that I got to see Paul Robinson (Shannon's husband) partake in Ian's for his first time. He is from London and only recently moved to the States. He could not have had a more American experience than standing in line with a whole bunch of inebriated college kids clamoring Mac N Cheese Pizza or Hamburger and fry pizza. I also think we saw Steve Perry from Journey even though he is dead. Didn't realize that long, feathered hand was making a comeback.
This morning (Sunday) it is back to being cold so it looks like yesterday was a mere mirage, but was totally worth it. If it is warm where you are, enjoy it. If it is not, there is always chance it could be tomorrow so be ready.